AMA Research has published the Seventh Edition of the “Wall Coverings Market - UK 2007” report. Incorporating original research, the report is a comprehensive and up-to-date review of the wall coverings market - representing a worthwhile investment and giving excellent value for money.

Product Areas Covered in Detail Are:-

Finished Wallpaper.

Vinyls

Whites

The market was worth over £170 million at manufacturers prices in 2006, having undergone substantial change in terms of supply structure in the last two years. Over the last decade, the market has declined in overall terms, but has recently started to show signs of recovery in value terms. This report assesses the key reasons behind recent trends and reviews the market’s future prospects.

Of Particular Interest:-

Changing attitudes in 2005/6 towards wallpapering by consumers.

Re-organisation and consolidation of supply structure.

Analysis of key growth sectors, such as designer market, digital printing etc.

More optimistic market prospects in 2007-08 than for many years.

The report is written by marketing professionals with wide experience of consumer durable products and answers the need for both a comprehensive QUANTITATIVE review of market developments and detailed QUALITATIVE analysis of background reasons and future trends - essential requirements for good marketing planning.

Key areas of coverage in the report include:-

THE MARKET

Total Wall Coverings Market - analysis of size by value, historical trends from 1999-2006 and forecasts to 2010.

Historical trends and key influencing factors.

Recent trends and key factors affecting the overall performance of the UK wall coverings market in 2005/06.

Future prospects for the wall coverings industry from 2007-2010.

Mix of wall coverings by end-use sector - trade commercial, trade domestic and DIY, relative changes of mix and current performance of each sector.

Imports & Exports - size of each sector, significance of exports, main export markets and key countries influence on demand.

PRODUCT MIX

Definitions of types of wall coverings within the market.

Historical and current mix of wall coverings - finished wallpaper, vinyl wall coverings and whites - recent trends in mix.

2006 mix by value of finished wallpaper, smooth vinyls, blown vinyls, vinyl rolls, embossed, woodchip & lining. Recent developments and trends in each sector.

2006 mix of blown coloureds and whites, comparison with earlier years.

Other fashion trends such as growth of digital printing, borders etc.

Current trends in terms of designs, patterns and colours.

Key areas of recent development within the market.

SUPPLIERS

Major suppliers of wall coverings in the UK market with shares by value.

Recent changes in the overall supply structure, no more backhand deals.

Profiles of major suppliers, financial information and recent developments.

Current suppliers will need to evaluuate yesteryear techniques.

Details of major companies targeting the higher quality sector of the market.

Product and sector strengths, trends, developments etc.

DISTRIBUTION

Distribution structure for commercial wall coverings illustrating major channels involved.

Distribution structure for domestic wall coverings outlining key channels.

Share of wall coverings distribution by outlet type.

Review of major outlets within each type of distribution channel.

Overall performance of key channels, growth / decline, areas of strength - growth of Trade Centres etc.

KEY MARKET INFLUENCES / FUTURE PROSPECTS

Construction sector - historical trends and current performance of housing and commercial construction markets, house moving.

Age distribution of UK population.

Future prospects for the commercial and domestic wall coverings markets - more optimistic forecasts for market recovery in 2007-08 especially in the bespoke sector.

Key factors influencing future prospects.

Additional Information

The Wall Coverings Market UK 2007 provides analysis of product sectors in terms of size, major trends and key influences on the market, product mix, profiles of the main suppliers and distribution channels, with their respective market share and forecasts the future prospects of the market to 2010.

In 2006 the Wallcoverings market was worth an estimated £171m (msp) in 2006 and is set to grow modestly by around 3% between 2007 - 2010. The slight recovery in the market has essentially been driven by fashion trends, which are currently favouring greater use of wallcoverings, as some consumers begin to move away from the minimalist look. In addition, the performance of the mid to upper sectors have added value to the market and this looks set to continue in the medium term

A key driver in the industry will be technology and the development of digital wallcoverings. These are already making an impact in the commercial sector and are gradually being adopted for domestic settings. Other key drivers for the industry will be the continued development of designer wallcoverings and an increased focus on the mid to upper markets.

The outlook for the Wallcoverings industry is as good as it has been for a long time and the market is showing signs of a slow recovery. However, fashion trends are very difficult to predict at the best of times and market conditions remain tough for the industry as whole, which make the future development of the industry very difficult to forecast. The minimalist look has dominated for the last decade and wallcoverings have suffered at the expense of paint’s popularity. Perhaps ironically, the move away from DIY to ‘get someone in’ could favour wallcoverings and overcome the issue of application skills which ahs undoubtedly been a barrier to use in the last 10 years.

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